Stitched to fit your natural shape
To create maximum comfort, we developed a unique C-shaped cup, which supports both your breasts and the breast tissue that extends under your arm. This innovative design minimizes the stuff you hate about traditional bras, like pinching, digging, and worse, side boob.
Support without wires
Believe it or not, you don’t need a wire to get the perfect support, shape, or lift. In fact, wires can restrict circulation around your breast tissue, which is why we developed the No-wire Underwire™ Bra — to give you a sexy, but safe, alternative.
Made for all the ways you move
Including but not limited to: running to the subway, working up a sweat, carrying coffee, giving a presentation, dancing at 2AM, picking up your kid, walking your dog (or downward dog), cooking dinner, and all the other times you don’t want to worry about your bra.