Whatever it takes to do it right.

Can a bra be intuitive? Can it move when you move? Can the straps never fall down? Can it naturally cradle and support rather than push up and out? Can it be made of quality materials that don’t lose their form and wash well? YES. Or rather, finally!

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It took seven years of research, a team lead by award-winning female bra designers, over 70 prototypes and over 500 women who, along the way, wear-tested. The design is so unique it’s patented. It feels different than anything you’ve ever felt. We called the bra Vibrant because our objective was to release the body from restriction, so your electrical body, your lymph nodes, and the volume of your breasts can be free. And so women can feel confident that they look their best and are wearing something on their first layer that does no harm.