For us, it all starts with a conversation...
Most bras, to this day, are designed as they were by men decades ago: with a wire to cinch, with breasts pushed forward.
After years of research and development, a team of top bra designers in the world, lead by women, tested over 70 prototypes to change the very architecture of how a bra supports. The final design is so innovative, it’s patented. No wires, comfortable, naturally flattering, sensual to wear, and manufactured to the highest global standards for materials, processing and social/environmental impact.
Our mission is actually awareness, with a solution that brings no harm to the wearer, the environment or the workers who manufacture. We hope to make everyone understand that what you put next to your body for hours at a time, and how you constrict any part of your body, matters to your overall health and well being. We have had many opportunities through the years to sell our technology or manufacture more cheaply with substandard materials, or in factories that pay their workers below a living wage. We’d rather stay true to our mission, to do whatever it takes to do it right.
We invite you to join the conversation. Join our mailing list, follow us on your favorite social channels, or visit us at our first Design Lab in Venice, CA.
A global team with an uncommon goal
Our team came together over a unified dream – that the intimates industry could be transformed to better women’s health.
Heidi is a globally recognized talent with over 35 years of industry experience. She holds multiple patents, including the revolutionary Santoni Seamless Technology, and has worked with some of the world’s biggest lingerie companies. However, Heidi always aspired to create a healthier bra for women. Together, she and the team have made that a reality with the Vibrant Bra.
Holding over 75 years experience in the intimates industry, Roslyn has been a key figure in the evolution of the bra. A ceaseless innovator, she now has authored over 20 industry patents andis the recipient of the highest acknowledgement in the intimates industry –– a FEMMY award. Ros continues to bring her expertise to the Vibrant team.
Formerly at Triumph in Germany, Reinhold has authored the most patents in the intimates category worldwide. A lead designer for over 35 years at one of the most globally-recognized brands, he now offers his decades of experience to health-focused innovation at Vibrant.
Dr. Rashida Karmali
Rashida is a doctor and lawyer, with a research position at the Memorial Sloan Kettering Cancer Center. Passionate about innovation at the intersection of women’s health and research, Rashida devoted 4 years to fighting for the Vibrant Bra’s utility patent –– which now prevails in Europe and the U.S.
Following a decade of personal research into the body and its response to environmental elements, 7 years ago Michael founded Vibrant Body Company. It had become clear to him that poor breast health could be connected to restrictive underwires and unregulated materials commonly used in bras. He humbly aspires to transform the industry, bringing together a passionate group of experts to develop the utility-patented technology found in the Vibrant Bra and throughout the company.