The average woman spends about half her life in a bra.
Yet most traditional bras are made with wires that will often constrict your lymphatic system and unregulated chemicals in the dyes, fabrics, and foams that can make you sick. Many bras and panties even come with a warning label because they’re full of chemicals that are flammable.
The worst part is, there are no regulations in the US to make sure your health is protected.
This means hundreds of potentially harmful toxins are touching your skin for 8-12 hours per day and being absorbed into your most sensitive parts (yuck!).
Most women don’t know this. In fact, the intimates industry would prefer you never knew. But we believe you deserve more, not just from your bra, but from all your intimates, which is why we started The Vibrant Body Company.
We aspire to change the way women feel and think about
their breasts, their bras, and their first layer.
Have you ever thought about why you wear a bra?
Most women would say “for support,” but the truth is, bras were never designed to support women at all.
Historically, bras were designed by men who wanted to make breasts look better, not to help women feel more comfortable, supported, or free to move. This led to the traditional bra design we know today: restrictive wires that “shape” and often toxic padding that “lifts.”
Is your bra killing you?
The problem with this design is that it often blocks circulation, which can cause a build up of toxins within the breast tissue. And when toxins can’t be removed, abnormalities can form, leading to breast issues up to and including cancer, as well as forms of disease.
After learning this, most women panic, but that’s not our intention. We simply want to provide you, your mother, your sister, your friends, and anyone else who wears a bra, with the information you need to make the best decisions around your health.
“It’s not about selling more bras. It’s about giving you a choice.”Michael, Founder
“Like many of us, I’ve had the unfortunate experience of watching people I care about battle breast cancer. At first, I didn’t understand why this was happening to so many women I knew and loved. But after doing my research and speaking with dozens of experts, it became clear that many traditional bras could be a contributing factor.
My questions and research led me to understand that undue restriction (like wires within bras) inhibit the lymphatic system. And when you combine restriction with unregulated chemicals sitting on one of the most porous areas of the female body, this can lead to potentially harmful toxins being absorbed directly into your skin. And it’s not just for a minute or a day. It goes on for months, years, and even decades. It’s a cumulative effect.
Our position at Vibrant Body is that of education and choice. If you choose to never wear a bra again, we support you. If you elect to wear a bra, we hope you try ours. Either way, always remember that our bodies are meant to move, so no matter which bra you wear, please take it off when you get home and never sleep in it.”
the Vibrant Body Company
Everything we do starts with what’s best for a woman’s body
The team that’s cleaning up the intimates industry
Meet the people who are leading the “clean clothes” revolution, starting with the products closest to your skin.
Master Bra Designer
Heidi is one of the world’s leading experts on bra construction and design. She has worked with top intimates brands including Jockey, Hanes, Soma, Triumph/Valsere, and now, Vibrant. She has multiple industry patents in her name, including the revolutionary Santoni Seamless Technology, which is used by most major lingerie brands.
PATENT AUTHOR, PHD, JD, MBA
Rashida is a doctor and patent attorney with a research position at the Memorial Sloan Kettering Cancer Center. Rashida’s background in cancer research and women’s health influenced our approach to design, while her legal skills won us a utility patent for our Smart Cup technology.
Partner & Designer
Before starting BraClub, Reinhold spent decades working for Triumph International, a top lingerie manufacturer in southern Germany. Like many on our team, he is also a worldwide bra patent holder. Today, Reinhold is using his expertise to help us develop some of the world’s most innovative intimates.
After losing friends and family to breast cancer, Michael wanted to know why. During his journey, he discovered that traditional bras may be a contributing factor to the breast cancer epidemic, and from there, Vibrant was born. It took nearly a decade, but today, he and his team are proud to offer bras, panties, and camis that don’t just look good, but are good for you.
Before passing on, Ros was known as the “Grand Dame” of intimate apparel. She was a worldwide bra patent holder, a 3x Femmy Award winner, and the inspiration behind our brand. We miss you, Ros!
Battling breast cancer, one bra at a time
To improve the survival rates and quality of life for those impacted by breast cancer, we donate a portion of our proceeds to organizations like the Breast Cancer Alliance. Every contribution we make directly supports prevention, early detection, treatment, and cures.