Your everyday support, reimagined.

The wireless bra women forget they’re wearing.

Real support. No wires. Nothing digging into you.

Try the Everywhere Bra

Certified Clean™

You will never find substances like pesticides, chlorine bleach, or formaldehyde in any Vibrant products.

Patented Smart Cup Technology

In our bra the support comes from the cups, not an underwire.

STANDARD 100 by OEKO-TEX®

The world’s best-known labels for textiles tested for harmful substances. Final product tested.

Irritation Free

Our products are made with the safest materials to prevent chaffing, itching, and pain.

Protect your first layer

5000+

Five star reviews.

1.2 million

Views of our TED Talk about breast health.

Loved by thousands

Discover what they are saying about us

Jane L.

I’m replacing all my old bras.

Once I tried this one, I immediately wanted another. It’s comfortable, flattering, and actually breathable. Such a difference from the bras I’ve worn for years.

Laura R.

Comfort without compromising support.

The fit is incredible. It feels lightweight and natural, but still gives me the support I need. I love knowing I’m choosing a fabric I feel good about wearing against my skin.

Aisha K.

My new drawer staple.

These are the kind of basics you reach for every single day. They’re incredibly soft, breathable, and feel so much better than the synthetic underwear I was used to.

Marigold M.

Soft, breathable, and beautifully simple.

This tank has quickly become one of my everyday favorites. It’s lightweight enough to layer but substantial enough to wear on its own, and the fabric feels amazing against my skin.

Gloria G.

Comfort without compromising support.

The fit is incredible. It feels lightweight and natural, but still gives me the support I need. I love knowing I’m choosing a fabric I feel good about wearing against my skin.

Support without the punishment.

  • No underwire digging or pressure
  • Smooth, natural shape under clothing
  • Straps designed to stay in place
  • Patented support without compression
  • Independently tested for harmful substances

Traditional Bras

The Everywhere Bra

Drag

Why We Exist

Our mission is to change the way women think about their breasts, bras & first layer by advocating for industry change and providing an alternative; an extraordinarily comfortable, patented wire-free bra and first layer that’s free from potentially harmful toxins.

The First Layer that we put on in the morning is our most intimate wardrobe. We think it should be made of nothing but the finest materials, made of nothing potentially harmful to a woman's health.

Read our story

Why Take Seven Years Designing A Bra?

Because our commitment to women's health deserves that much attention to detail. The Everywear Bra™ was launched after seven years of research and prototyping by the top three lingerie designers in the world.

We looked at each element of the bra and rigorously tested to find improvements from the cups, the straps, down to every stitch.

We’ve designed the most comfortable, best-fitting bra you’ve ever worn - the one you reach for day-after-day, and will find comfort in knowing it’s a smart and healthy choice for your body.

Shop The Everywhere Bra

What Is Certified Clean™

We are Certified Clean™ through our partnership with OEKO-TEX®. It means all our materials are free from potentially harmful substances. You can be certain that every component of our products, i.e. every stitch, dye and thread, has been tested for harmful substances. You will never find substances like pesticides, chlorine bleach, or formaldehyde in any Vibrant products.

Learn more

FAQs

You deserve to know what you’re putting on your body.

For too long, women haven’t been given the full story about what’s in their everyday essentials. We’re here to change that—with transparency, thoughtfully chosen materials, and the freedom to make informed choices for your body.