Intuitive Cup Design.

The design of a traditional bra hasn’t changed in over a hundred years. Our research proves that you don’t need an underwire to lift and shape your breasts, so we created a health conscious alternative shaped cup that engages the breast tissue without restricting it.

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Patented Strap Construction.

Our Frame and Straps are made with a unique and patented Blue Foam, 100% cotton lined, for best performance in supporting the SMART (Soft Material Around Rising Tissue) structure of the cup. Thicker cushioned straps made to move with you, not against you.

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Clean Materials.

We worry about what’s in the bra so you don’t have to. All of our materials are tested to meet the highest European standards, making us OEKO™ certified.

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Take Back

Your Body

The reviews are in!

We’ll change the way you think about wearing a bra.