For too long, women’s health has been ignored by the intimates industry, from the uncomfortable designs to the nasty chemicals embedded in the fabrics. We believe it’s time for a shift, which is why we created an innovative line of bras, camis, and underwear that don’t just look good, but are good for you.
Feel the best in what you wear the most, knowing that everything touching your skin is safe and free from potentially-harmful toxins. If it’s on our Dirty Laundry List, you won’t find it in our products. Period.
It’s more than just soft fabrics, breathable layers, and innovative support. Our patented products also promote healthy circulation around your most intimate areas, so you never feel restricted, inside or out.
Instead of selecting low-quality materials that are made with hundreds of potentially harmful toxins, we opted for the softest OEKO-TEX® certified fabrics we could find. The result? Smooth lines, cloud-like softness, and a feeling of clean you’ve never felt before.
Shop the CollectionsIncluding but not limited to: running to the subway, working up a sweat, carrying coffee, giving a presentation, dancing at 2AM, picking up your kid, walking your dog (or downward dog), cooking dinner, and all the other times you don’t want to worry about your bra.
To create maximum comfort, we developed a unique C-shaped cup, which supports both your breasts and the breast tissue that extends under your arm. This innovative design minimizes the stuff you hate about traditional bras, like pinching, digging, and worse, side boob.
Believe it or not, you don’t need a wire to get the perfect support, shape, or lift. In fact, wires can restrict circulation around your breast tissue, which is why we developed the No-wire Underwire™ Bra — to give you a sexy, but safe, alternative.
In our first month
Emma SI finally feel like I have my breasts back! I’ve never had a bra that made me feel so connected to my body without restricting me in any sort of way. Plus, no wires or harmful toxins let’s me know I’m doing something my body can appreciate.
Customer
Wear and wash our bras, camis, and underwear for 90 days. If after three months you’re not in love, you’ll get your money back.
