Everything we do starts with what's best for a woman's body

What Does “Clean” Intimates Really Mean?
When we use the word “clean” we’re referring to all of our materials—our threads, fabrics, foams, dyes, and more have the highest certification from OEKO-TEX® and don’t contain potentially harmful chemicals.

The Dirty Laundry List™
Our call to the intimates industry to be better, because women like you deserve better. See what types of potentially harmful toxins are hiding in your bra - and what we never include in ours.

Theories On Breast Cancer
After some devastating life events, our Founder Michael transitioned from a background in media to create a company that advocates for female breast health. Click below to watch his inspiring Ted Talk.
Any company can make a wireless bra. After 7 years and 80 prototypes, we’ve perfected it.
The EveryWear Bra™
Patented cup design for wireless support
-No-slip straps stay in place, no matter how you move
-Flexible side boning prevents bulge
-C-shaped cup supports your natural shape without restriction
-Padded back clasp and seamless stitching for perfect comfort
-Silky smooth fabric won't catch on your clothing
-OEKO-TEX® certified materials are free of potentially-harmful toxins
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Emma
“Wow! Lift without wires! I seriously forget I have this bra on. An thank you, Vibrant, for opening my eyes to toxic chemicals in clothes. I am forever changed.
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Kristen
“I was a bit skeptical about the price at first, but I was really happy once I got the bra. Looking forward to buying more and new styles.
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Bethany
“I don't think about the bra when wearing it. I becomes part of my body. I also feel like I am doing something good for me in so many ways.